The Behavior Design Immersion is a learning experience that enables you to apply behavioral insights to your challenges systematically, by embedding them into your daily work processes.
9.47
Average participant
satisfaction rating
11
Industries from which people joined
2
Days workshop
+ pre-work + follow-up
Key skills you will learn
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Understand the unconscious forces that drive choice & behavior
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Frame your value proposition
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Create communication that resonates with your audience
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Design products & services your customers value and pay for
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Trigger the use of your product
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Increase campaign participation rates
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Create exciting customer experiences
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Build habit forming products & experiences
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Design & run experiments to test your solutions
Who is this for?
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Marketers looking to sell products, increase conversions or designing loyalty programs,
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Product managers building solutions that fit the needs of their users.
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Entrepreneurs wishing to increase the success of their business
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HR professionals wanting to nudge their colleagues towards good
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NGOs trying to solve social issues
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Government officials designing policies that work with human nature
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Adult Homo sapiens committed to their own personal growth
Calendar
6-16 DECEMBER 2021
ONLINE, 17:00 - 19:00 CET
Behavior Design Immersion 8 days evening course
Learn to apply behavioral science to shape choices, actions and habits.
Curriculum: Triggering behavior, How our brain makes choices, Managing context and attention, Rules of social influence, Framing communication, Choice architecture, Building habits, Experiment design.
Only 16 seats left
Investment 890 EUR
17-27 JANUARY 2022
ONLINE, 17:00 - 19:00 CET
Behavior Design Immersion 8 days evening course
Learn to apply behavioral science to shape choices, actions and habits.
Curriculum: Triggering behavior, How our brain makes choices, Managing context and attention, Rules of social influence, Framing communication, Choice architecture, Building habits, Experiment design.
Only 16 seats left
Investment 890 EUR
15-25 FEBRUARY 2022
ONLINE, 17:00 - 19:00 CET
Behavior Design Immersion 8 days evening course
Learn to apply behavioral science to shape choices, actions and habits.
Curriculum: Triggering behavior, How our brain makes choices, Managing context and attention, Rules of social influence, Framing communication, Choice architecture, Building habits, Experiment design.
Only 16 seats left
Investment 890 EUR
Curriculum
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How you will learn
+Optional
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Apply at work with easy-to-use tools
We know the greatest challenge comes when trying to apply new knowledge to daily work. That’s why we equip you with simple frameworks and guide you to apply what you learn on your own business challenges. More importantly, we hook you to continue once you get back to your office and help change your environment in subtle ways so you don’t forget.
Ana Antonovici
Social Media Manager, Oracle
I’ve tried using a lot of the concepts and they really work. There’s a lot of principles you can use to change the buying decision of a customer, or to make them feel closer to you.
Above everything else the training is about how you can actually be closer to the customer, how you can put yourself in their shoes to understand their needs.
Andra Sima
Marketing Manager, Unilever
It was the best way to use two days.
The course gives you very specific models and frameworks which you can apply easily. It’s very practical.
The exercises help you find solutions you maybe never though of, which can really make a difference for consumer behavior.
Elena Filip
Co-founder, Accelerole
A more intense experience than I expected.
I actually read a lot of behavior change books before, but still it was a lot of new information, and it was structured so I could see how to apply it in the businesses and with the teams that I work with right now.
You get worksheets, practical examples every hour and I’m going back to the office with concrete ideas I can apply as of Monday.
Considering this was just two days, it’s really WOW!
Andrei Gheorghiu
Relationship Manager, Corporate banking
Very professional presentation and materials. The other people were great. You could learn a lot from the other participants. The training offers you concepts you can use immediately.
I work in corporate banking so I’ll use what I learned to reshape the documents I share with clients before or after engagements so the relevant information gets through and sticks with them.
Elena Cîrîc
Head of Social Media, gmp+webstyler
Sergiu made us play and think. I’ve learned a set of principles that I can apply in various professional or personal contexts.
Since I find them useful, I will definitely share the Behavior, Habit and Experiment cards with my colleagues.
Oana Boia
Owner, Mom O'Clock
The course exceeded my expectations. We’re new entrepreneurs and it was really helpful to apply the models we learned about to our new business.
We’ve just started a crowd funding campaign and the training helped us design and communicate packages in a much clearer way for consumers.
Cosmin Stan
Digital Coordinator
Given my position, working on loyalty mechanics for consumers, this training represents a great tool to better my activity and to create sense and meaning in the activities I do for them.
I strongly recommend this to whomever enjoys being reminded that, although we tend to think that we know it all, we actually know only a piece”
Loredana Cojocariu
Product Owner, eMAG
A very informative and eye-opening course. Working in the e-commerce industry, I found this program really relevant as it presented behavioral foundations for understanding and navigating the online landscape, as well as tools and principles that can easily apply to digital marketing, including online advertising.
I have already been able to employ a part of the tips I learnt, with great results. I strongly recommend it.