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Privacy and Cookie Policy

We assure you that for us, your confidentiality is valuable. We are not interested in your personal data with the exception of those that enable us to deliver or promote our services. The purpose of this document is to explain why and in which way we use your personal data. 

This Privacy and Cookie Policy has been drafted by Behavior Design S.R.L. (hereinafter referred to as the “Behavior Design Institute”, “BDI”, “we”, “us’, our”), a Romanian company registered at the Bucharest Trade Register Office with number J40/2574/2019, Tax ID number 40703743, with the address in Bucharest, Sos. Mihai Bravu, Nr.6, Bl.P23-P24, Sc.B, Et.8, Ap.59, Sector 2. It  governs the collection of and use of personal data of website visitors, clients, employees, prospects, students, alumni and other contacts by the BDI as well as their rights. We do this to service the above-mentioned contacts as best as possible and to reach our goals. 

By accessing and using our website or any other of our services you declare that you agree to the collection, storage, use and distribution of your data as described in this Privacy & Cookie Policy. If you do not agree with these terms, you may not use the site or services provided by us.

Please read this Policy carefully and don’t hesitate to contact us at should you have any further questions.

We reserve the right to update and modify this Privacy and Cookie Policy whenever necessary, to reflect both changes in the way we process your personal data and changes in legal requirements. Please periodically check the content displayed on this page in order to be up to date with the latest version of the Privacy and Cookies Policy.


Which personal data do we process?

We collect certain personal data to provide you with your requested or purchased services or products. We collect the first-and the last name, address, postal code, city, email address, business name, billing information, phone number, job title, contact history, IP-address, cookie ID, social ID and surfing behavior, courses or training of interest and enrolment.

Most often the data we collect is obtained directly from you as a Client, potential Client or website visitor. In addition, we may obtain data as a result of consulting external sources, namely public institutions and authorities, public registers, electronic databases, information available on social media and on the Internet, or third parties, holders of such information.

Why do we process this personal data?

We do this for a number of reasons:


Student administration and service provision

In our student administration, we keep an overview of prospects, students and alumni to perform or deliver requested services to you. When you decide to request a service, we will use the personal data provided by you for communication purposes. In addition, we collect this personal data for the general purpose of concluding business agreements and to perform our obligations under these agreements. We can use the personal data provided by you to better operate, improve, and maintain our services. For example, we may use them to send our students or alumni information, updates, schedules, practical information and additional training, etc.

We may also use the personal data to prevent fraud, abuse, illegal uses, and violations of our terms & conditions and to comply with court orders, governmental requests, or applicable law.

You can reach us via different channels: by phone, by post, by email, by LinkedIn and Facebook. To make this possible we also process personal data.


Newsletters and mailings

You can subscribe to our newsletters. Sometimes these are personalized; sometimes they are not. If you don’t want to receive these emails anymore, there is a possibility to unsubscribe in every email.


BDI advertises its services to several audience groups.

For BDI campaigns we also process personal data such as IP-address, cookie ID, social ID and/or surf behavior. We do this to be able to show the right advertisements in the right places.

Also, we may use targeting and differentiation for BDI and BDI related campaigns on social media. On these platforms personalized ads could be shown. We don’t transfer any personal data to third parties unless you have permitted us to do so. If you do not wish to see any personalized advertisements of us on social media, you can contact us on

You can also unsubscribe yourself on the various social media platforms.

It could be you’ll still see un-personalized BDI advertisements if you belong to a generic target group we are campaigning to.


Improvement of BDI service

To improve our level of service, we also collect personal data. For instance clicking behavior on our website, so we see which articles interest people the most or open rates of our newsletters and emails to see which emails are preferred.


Special data

We might process two types of special personal data: gender and photos of our trainings. We process data to be able to talk to you in the right way (sir, madam, him, her). We process photos to give our content more visual context. The process of both these types of data are voluntary. You can always tell us if you don’t want this type of data to be collected.

Rights of those involved

Under the GDPR, everyone has certain rights. We promise to do everything possible to comply with these rights. 
•    Information and right to access your data: Upon request, you can always get information on which data we process of you. We can always tell you why we process these data for you.
•    Rectification: Do you think we have incorrect data or do you want your data updated? Let us know, and we will update the data.
•    Removal: You can always request removal of your personal data.
•    Limitation: Do you feel we process your personal data wrongly or illegally, you can always limit the processing of your data.
•    Objection: You can always object to the processing of your personal data. 
•    Transmission of data: This the right to have your personal data transmitted. If you want to exercise this right, please contact us.

Next to this you can also always withdraw your agreement: for instance for subscribing to emails. If you want to limit any other form of consent, please contact us.

If you have tips or remarks please let us know. To exercise your rights, you can always contact


Retention of your personal data

We will not retain your personal data longer than is necessary or for any other purposes than those for which they are initially collected.


Third parties

To provide our services, we sometimes use service providers ourselves, like those that provide with the hosting of our websites, Google Analytics or email marketing services that enable us to send communication you have agreed to receive from us. These providers may be granted access to some of your data to enable them to provide their service. Our third parties all act by the GDPR law.

We might also reveal your personal data if obliged by law, like if we are requested by authorities who have that right under law. We might also divulge your personal data if such action is reasonably necessary to abide by legal procedures or to ensure the safety and rights of our clients and employees.

In addition to the cases above, we will only supply your data to third parties if we have your explicit permission to do so.


Remember that when you use a link to get from our Site to another web page, this privacy policy no longer applies. The navigation and interaction that you carry out on another web page, including any page that has a link to this Site, are subject to the rules and policies of that page. We encourage you to read the rules and policies of the pages you visit to better understand their procedures for collecting, using and disclosing personal data.


Cookie statement

The information presented below aims to inform visitors more information about the placement, use and administration of "cookies" used by Please read the information below carefully. If you want to find out more information regarding the use of cookies, you can contact us at

Cookies are very small files stored on your computer when you visit the site Your computer automatically recognizes and accepts these files through the browser used. Cookie files are not dangerous and should not be treated as a type of file that can harm your computer. Internet browsers allow setting and limiting the collection of cookies.

We use cookies to improve our service, to make sure our websites perform optimally, to efficiently conduct campaigns and other goals such as described in this privacy statement.

A cookie is a small text file that is stored by your web browser on your computer.

Types of cookies and why we use them

Functional cookies: 
•    Cookies are necessary for the full operation of the services offered by
•    Cookies give us feedback on how visitors use the site, helping us to permanently improve the browsing experience on the site and to increase the satisfaction regarding all the categories of services.
•    Cookies used to enhance website security and the user-friendliness of the website, like to recognize visitor preferences. 
•    To optimize site performance (content loading time)

For web analytics this site uses the Google Analytics service. It uses cookies. In this case, cookies save information about the use of the site, the number of pages displayed, the sources from which visitors come to the site and the number of visits, with the same goal of improving the site and the user experience.

Advertising and social media cookies. To improve the efficiency of online advertising including through social media platforms. This way we can display relevant advertising depending on your previous interactions with our website or social media content. Please read the privacy policies of Facebook, Google, LinkedIn and other similar services you use, if you would like to learn more about the processing of your personal data by these companies.

How long cookies are stored

The storage time of a cookie varies depending on the purpose for which it is placed.

Session cookies - are used for a single session being retained only during a single visit of the site by the user, not being stored after the user has left the site.

The fixed cookies remain on the user's terminal for a period in the parameters of the Cookie or until they are manually deleted by the user.

Advertising cookies help us provide relevant ads for you, to measure the performance of the advertising campaign by analyzing the interaction with our ads. For example, it helps us count how many times users clicked on our ad and visited our website.

All these categories of cookies can be deleted by the user at any time through the browser settings. If you do not accept cookies, no information will be saved.

Stopping and removing cookies

Disabling, refusing to accept the use of cookies can make certain sites difficult to view. Current browsers offer users the ability to change and manage settings for the use of cookies. You can access these settings from the browser menu you are using. For more details on the administration of cookies in your browser you can access the "Help" section of the browser. To find out more details about the usual brochure settings, we suggest you access the following links.
•    Internet Explorer settings
•    Firefox settings
•    Chrome settings
•    Safari settings


Should you have any questions, tips, remarks or request please do not hesitate to contact us at


Version as of 20. December 2020

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